Telecommunications

Colenso BBDO

We’re used to telcos using complex plans and jargon to appeal to value-conscious consumers, but Skinny Mobile broke the mould with simplicity and a cheeky tone. By demystifying mobile plans and focusing on fun, they reduced decision fatigue, making it easier for customers to choose and stick with the brand.

With festival season around the corner we realised that unlike our competitors Skinny didn’t have fancy VIP Box seats to give away. So we made our own. In partnership with Think Packaging we designed & developed a wearable, recyclable, collapsible VIP box seat to heighten the festival going experience. By about 42cm’s.

SPECIAL THANKS

Levi Slavin
Beth O’Brien
Tom Darlow
Billy Worthington