About
I build brands that connect emotionally, create business advantage, and make organisations more interesting. With 10 years of experience in advertising and design, I combine bold conceptual thinking with an eye for detail, ensuring every piece of communication is both strategically sound and beautifully crafted.
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NICE WORDS
“James is a fantastic conceptual creative, with a great depth of skills in art direction and design. I’ve been lucky to work with James on several integrated campaigns for brands in the Eucalyptus portfolio. Each time the team has benefited from his open and collaborative approach.”
– Matt Rossi, Eucalyptus
EDUCATION AND TRAINING
BComm (Entrepreneurship)
At Macquarie University
Advanced Diploma Graphic Design
At Enmore Design Center
Master of Advertising Effectiveness
With WARC
Manager Foundation Accelerator
With Tandem
At Macquarie University
Advanced Diploma Graphic Design
At Enmore Design Center
Master of Advertising Effectiveness
With WARC
Manager Foundation Accelerator
With Tandem
1. BRAND STRATEGY
Distill your vision into a powerful idea that resonates with the right people.
Desktop Research
Competitive Audit
Stakeholder Interviews
Positioning
Brand Idea
Naming
2. BRAND IDENTITY
Build scalable visual identity systems that connect emotionally, create brand equity and make your organisation irreplaceable.
Brand Guidelines
Brand Voice
Art Direction
Packaging
Motion
Design Systems
3. ADVERTISING