About
My approach to brand building is led by respect for the end user and the message to be communicated. My process is flexible but the output always strives to be delightful, considered, and meaningful.
GET IN TOUCH
KIND WORDS
“James is a fantastic conceptual creative, with a great depth of skills in art direction and design. I’ve been lucky to work with James on several integrated campaigns for brands in the Eucalyptus portfolio. Each time the team has benefited from his open and collaborative approach.”
– Matt Rossi, Eucalyptus
EDUCATION AND TRAINING
BComm (Entrepreneurship)
At Macquarie University
Advanced Diploma Graphic Design
At Enmore Design Center
Master of Advertising Effectiveness
With WARC
Manager Foundation Accelerator
With Tandem
At Macquarie University
Advanced Diploma Graphic Design
At Enmore Design Center
Master of Advertising Effectiveness
With WARC
Manager Foundation Accelerator
With Tandem
1. BRAND STRATEGY
Practical brand strategy built on rational thinking and creative intelligence to distill your vision into a powerful idea that resonates with the right people.
DeliverablesMarket Research
Competitive Audit
Customer Journey
Positioning
Brand Idea
Naming
Content Strategy
2. BRAND IDENTITY
Scalable visual identity systems that connect emotionally, create brand equity and make your organisation irreplaceable.
Deliverables
Brand Guidelines
Brand Voice
Art Direction
Packaging
Motion
Design Systems
3. BRAND LAUNCH