Real Good Honey

Packaging

Food & Beveridge

The Colour Club

Amidst a market dominated by opaque practices, Real Good Honey chose radical transparency—a risky move that could have exposed them to criticism. We designed their packacging and launch campaign to speak to the growing consumer demand for authenticity, flipping the conventional 'big honey' narrative on its head and positioning themselves as the trustworthy alternative.

Nick Mitchell
Tom Feathers