NRMA
CATEGORY
FINANCIAL SERVICES
AGENCY
PROJECT INFORMATION
Christmas is the most dangerous time of the year to be on the road in Australia. Most road safety campaigns focus on shocking statistics, but this campaign took a different route by highlighting an everyday behaviour—carefully transporting a cake. By juxtaposing this trivial caution with the neglect of consideration for our loved ones' safety, the campaign highlighted the cognitive dissonance we are all guilty of to provoke a powerful reevaluation of our driving habits.
SPECIAL THANKS