Brand Design & Creative
My approach to brand building is led by respect for the end user and the message to be communicated. My process is flexible but the output always strives to be delightful, considered, and meaningful.
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KIND WORDS
“James is a fantastic conceptual creative, with a great depth of skills in art direction and design. I’ve been lucky to work with James on several integrated campaigns for brands in the Eucalyptus portfolio. Each time the team has benefited from his open and collaborative approach.”
– Matt Rossi, Eucalyptus
PREVIOUSLY
For The People
For The People
Eucalyptus
The Colour Club
Colenso BBDO
TBWA
Bassike
1. BRAND STRATEGY
Practical brand strategy built on rational thinking and creative intelligence to distill your vision into a powerful idea that resonates with the right people.
Deliverables:Market Research
Competitive Audit
Customer Journey
Positioning
Brand Idea
Naming
Content Strategy
2. BRAND IDENTITY
Scalable visual identity systems that connect emotionally, create brand equity and make your organisation irreplaceable.
Deliverables:
Brand Guidelines
Brand Voice
Art Direction
Packaging
Motion
Design Systems
3. BRAND LAUNCH