JAMES MILLER
Art Direction & Design, Sydney
info@jamesmiller.co

Drivers Lager


Visual Identity



CATEGORY
Food & Beveridge


PROJECT INFORMATION
Drivers Lager is a refreshing, non-alcoholic lager with a simple mission to end beer-based drink driving in Australia. To achieve this everything from the name, design, flavour profile and marketing will make it easier and more attractive to stay sober enough to drive.

More coming soon




SPECIAL THANKS
Serge Bodulovic
Simon Gibson


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