David Jones
CLIENT
David Jones
CREATIVE AGENCY
TBWA & Maud
PROJECT INFORMATION
Facing increasing competition from low-cost giants like H&M, Uniqlo, and Zara, David Jones—Australia’s largest and oldest fashion retailer—needed to reassert its position as the country’s premier destination for luxury goods.
To achieve this, we modernised David Jones’ visual identity and wordmark, drawing inspiration from publications like Gentlewoman and Acne Paper. We also transformed the product catalogue into a broadsheet format with refined editorial style, further cementing the brand’s premium status and ensuring its continued relevance in a competitive market.
To achieve this, we modernised David Jones’ visual identity and wordmark, drawing inspiration from publications like Gentlewoman and Acne Paper. We also transformed the product catalogue into a broadsheet format with refined editorial style, further cementing the brand’s premium status and ensuring its continued relevance in a competitive market.
SPECIAL THANKS
Toby Norris
Peter Citroni
Keenan Motto
Annie Hall
Jasmine Holm
Roze Hooij
Julie Austin
Sam Curcio
Jordan Chant
VIDEO
Motel Pictures
PHOTOGRAPHY
Hannah Scott-Stevenson
Stephen Ward
Peter Citroni
Keenan Motto
Annie Hall
Jasmine Holm
Roze Hooij
Julie Austin
Sam Curcio
Jordan Chant
VIDEO
Motel Pictures
PHOTOGRAPHY
Hannah Scott-Stevenson
Stephen Ward