Aoyuan International
CATEGORY
Property
AGENCY
PROJECT INFORMATION
Large urban developments often overlook the cultural identities of their communities, but MESA embraced this by drawing inspiration from Hurstville’s unique Chinese heritage. The placebrand we created was inspired by the eccletic streets of Hong Kong and features a vibrant colour palette and graphic typography with the aim of preserving cultural continuity while also attracting modern, diverse buyers.
SPECIAL THANKS