Pilot


Visual Identity





CATEGORY
Healthtech



INHOUSE AGENCY


PROJECT INFORMATION
The men’s health category has a trust issue. For years men have been flooded with dodgy supplements and photoshopped before and after photos. But when it comes to health, men don’t want a quick fix. Instead they value incremental progress and long term change. The brand idea ‘Level up your health’ taps into this mindset, focusing on the upwards journey towards better health outcomes to build real engagement and trust.





SPECIAL THANKS
George Howes
Olivia King
Dani De Rome
Nicola Ferry
George Hatzis
Amanda Susilo
Sneha Mishra
Sophie Tyrrell
Sophie Luka
Jason Lui

Illustration by Jason Solo
Photography by Tim Jones
Motion by Never Sit Still


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